Italy: March of the ‘Wine-nauts’

Italy: March of the ‘Wine-nauts’

Monday, May 12, 2008

A new kind of specialised tourism is taking Italy by storm…

Wine tourism continues is growing in popularity and now generates some 2.5 billion euros in revenue, according to data released during the Wine and Food Tourism Fair 2008.

There are currently around five million practising wine tourists, also known as 'wine-nauts', in Italy and experts believe that the wine tourism movement is operating at only 20% of its potential and could easily double in the near future.

Among the factors helping the movement to expand are Italy's 140 'wine roads', specialised itineraries through wine-producing regions, as well as annual events like Open Cellars, which draws over a million tourists to vineyards in the spring.

Helping the local economy

Evidence of wine tourism's success is the fact that of the three million euros in turnover made by 82 of Italy's leading wine producers, 7.5% comes from direct sales at the vineyards themselves.

A study by the social research group CENSIS found that every 10 euros spent in the vineyard generates 50 euros in earnings for the local economy. And according to another CENSIS report, wine and food have become the second most important reason why tourists come to Italy and are considered the treat which gives the greatest satisfaction to visitors.

CLICK HERE TO PRINT THIS PAGE

CLICK HERE FOR OUR FULL NEWS ARCHIVE

Get this news on your website !

If you have a website, whether it is a personal homepage or a fully fledged estate agent service, you can get our news headlines included on your site. Both these newsfeed services give you the option of having the full news content from TheMoveChannel.com - not just the articles that appear on country subdomains such as this one:

Premium service

For just £50 / month, you can now have your own customised news service on your website. With the XML-based service, articles actually appear on a page on your site, making this a sticky feature that won't result in your traffic leaving. You have control over the display format to show your choice of headlines, dates and short article introductions and can apply your own style sheet or control the display format with XSL sheets. Finally, you can also set your subject preferences so that your feed only displays articles which are relevant to your site audience.

Top News Stories:

Investors eye Italy's 'luscious Lake'
6/19/2008 - Lake Garda is the undisputed star of the Italian Lake district, argues one company...

Londoners love ‘laid-back’ Italy
6/18/2008 - A survey has revealed that Londoners see Italy as the most desirable place to buy property...

Eurozone reels from record rise
6/17/2008 - Inflation in the Eurozone has rocketed to a disappointing twelve year high…

Sponsored listings:


All countries	France	UK	Portugal	Greece	Spain	Bulgaria	Turkey	Cyprus	Malta	Investment


Privacy policy Terms of use Support Bookmark now! Italy index Global Edge Italy						TheMoveChannel.com is a protected Trademark. Copyright © 2000 - 2008 On The Move Ltd. All rights reserved.